Campaign Objective: Increase the percentage of young men (ages 18-30) who actively use Esteé Lauder products as a confidence- boosting tool by 25% within 8 months
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Campaign Objective: Increase the percentage of young men (ages 18-30) who actively use Esteé Lauder products as a confidence- boosting tool by 25% within 8 months
moodboard
Out-Of-Home
Print Advertisement